Archive for 2014

The Production, Distribution, Marketing & Promotion

I have researched how music videos are produced, distributed and marketed to help me gain a better understanding of things I will need to know when applying these things to my music video.



We Think Theory



MUSIC VIDEO - PITCH



'GREATEST' ALBUM COVERS OF ALL TIME - RESEARCH

Research into the generally named 'Greatest' album covers shows examples of wide rangers of different artists including The Beatles, David Bowie, The Sex Pistols and Nirvana.
Main examples that were typically near the top of almost all lists were;


Nirvana - Nevermind (1991)


'Nevermind' was the bands second studio album, Kurt Cobain explained in an interview that he had seen a T.V. program on water births and thought it would be a new image to use for an album cover. The now-infamous image of a naked  baby underwater, floating across the cover is arguably among the most eye-catching album covers ever produced. An aquatic photographer and certified rescue diver, Kirk was contacted by art directors at Geffen Records when they couldn't find a workable stock shot of their original concept, an underwater birth.





The Beatles - Abbey Road (1969)

'Abbey Road' is the eleventh studio album released by the English rock band The Beatles. The cover was designed by 'Apple Records' creative director Kosh. It is the only original UK Beatles album sleeve to show neither the artist name nor the album title on its front cover, they later explained that "we didn't need to write the band's name on the cover ... They were the most famous band in the world". The front cover design was based on ideas sketched by McCartney, the photographer Iain Macmillan was given only ten minutes to take the photo whilst he stood on a step-ladder and a policeman held up traffic. The image of the Beatles on the crossing has now become one of the most famous and imitated in recording history.


 Pink Floyd - The Dark Side of the Moon (1973)


The Dark Side of the Moon is the eighth studio album by the English progressive rockband Pink Floyd.The idea for the Dark Side sleeve – or at least the direction it would go in – was actually suggested by Pink Floyd's Richard Wright, According to John Harris' book on the album, the keyboardist issued a challenge to Thorgerson that for the album that he create something "smarter, neater – more classy".
Design and photography: Hipgnosis. 
Illustrator: George Hardie





Van Halen - 1984 (1984)



1984 is the sixth studio album by American hard rock band Van Halen. The iconic cover was created by graphic artist Margo Nahas. It was not specifically commissioned; Nahas had been asked to create a cover that featured four chrome women dancing, but declined. Her husband brought her portfolio to the band anyway, and from that material they chose the painting of a cherub stealing cigarettes that was ultimately used. The model was Carter Helm, who was the child of one of Nahas' best friends, who she photographed holding a candy cigarette. The cover, featuring as it did the smoking cherub, was 'censored' in the UK by the addition of a sticker that obscured the cigarette in the cherub's hand, and the packet of cigarettes.


Sex Pistols - Never Mind the Bollocks, Here's the Sex Pistols

“Never Mind the Bollocks Here’s the Sex Pistols” is the first and only album recorded by the Sex Pistols, a highly influential and controversial English punk band. Fans and critics alike generally regard the album as an extremely important record in the history of rock music, citing the lasting influence it has had on subsequent punk musicians and other musical genres that were influenced by such punk rock artists. The album was released on 28 October 1977 on the Virgin Records label, amid controversy arising from the use of the obscenity (in British English) “bollocks” in its title.  


In conclusion, it is evident that most of the famous/'greatest' album covers are often images that are controversial and/or banned at time. This may be an example of 'shock advertising', a type of advertising generally regarded as one that “deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals.”

YouTube - Case Study









MUSIC VIDEO - BAND - WEBSITE

Arctic Monkeys 

MUSIC VIDEO - CONSIDERED THE BEST OF ALL TIME

The following videos are what were found on most top music video sites. I have selected the ones I believe are the best ones from those websites.

Michael Jackson's 'Thriller' 



This video is considered one of the best music videos of its time and is still very popular today. During the time of its release, there were no other videos like it as it was one of the very first to exceed the usual length of a music video - it didn't follow stereotypical conventions and can be considered to be a 'short film' as it contains dialogue and lasts for over 13 minutes, which is one of the many reasons why it was so popular. 

a-Ha's 'Take On Me' 



The style of this music was very different during the time of its release as it was set in a half reality/half cartoon style that they merged together, which had never been done before. It was notable for using the combination of pencil-sketch animation and live action called rotoscoping (whereby real footage is traced over) which kept people entertained, and still does even now. 

Nine Inch Nails' 'Closer' 



Although very explicit, this was possibly the most popular of Nine Inch Nails' music videos as it was different and the lyrics, again very explicit, were able to keep people listening. It introduced a new type of music video as it is one of the first to show S&M without censoring. 

Weezer's 'Buddy Holly'



'One of the most creative music videos of the ’90s, Spike Jonze’s take on Weezer’s “Buddy Holly” transports Rivers Cuomo & co. onto an episode of the 1970s sitcom Happy Days. The band plays a show at (where else?) Arnold’s for Richie, the Fonz and the rest of the gang. Jonze’s seamless integration of scenes from the original show with stunt doubles (especially during Fonzie’s dance at the end) as well as the video’s snarky jokes (there’s a “To Be Continued” fake commercial break in the middle of the song) made it one of the most popular videos of the decade. It also cemented Weezer as the era’s geekiest, smartest band.' - TIME

PRELIMINARY PIECE - ARCTIC MONKEYS - OLD YELLOW BRICKS

MUSIC VIDEO REGULATION

Music video regulations were never considered strict as it has always been possible for people of all ages to watch any video they pleased, even if the video was not recommended for people of younger ages. Until recently, only videos considered to have 'extreme' visuals in them were forced to have regulations placed upon them. 
This year (2014) the BBFC have offered to put new regulations on music videos. 

'The threshold at which physically released music videos – primarily DVDs and Blu-rays – must receive an age classification from the BBFC is to be lowered. The organisation is also planning to launch a voluntary pilot for online music videos, in partnership with record label trade body the BPI'

 The government put forward a new version of the Video Recordings Act (that was originally put forward in 1984 and only applied to physical works) and now anything that fits the criteria for a twelve certificate or above will have to be classified by BBFC examiners.

Government has also asked the BBFC and the BPI to launch a pilot scheme to rate online music videos. At the moment online content does not come under the BBFC’s remit, and so anything sent to it for classification is done so voluntarily (which some labels do in some cases).
Originally, Ofcom was said to put regulations on music videos but they were not effective enough as people can still access all types and age rated music videos online as there is no restrictions online to stop them doing this. 

Laura Mulvey's theory - The Male Gaze - Textual Analysis

Don Broco - Priorities 



  The video conforms to the idea of a patriarchal society as all the band members are male. This is further backed up by the main focus being not on the woman, but the male band members. The music video shows objectifies the female figure in a number of ways, one being that the woman has no real focus at any point in the video and the entire concept behind the song and the video is that the woman in the video isn’t welcome in the current setting. The woman is made to look like a hindrance to the band members who are all male. This is because men and women are seen as differently in society because they have different ideals of socialising.  Similarly, in the second half of the video, women are shown in a sexual manner. This is can also be applied to Mulvey’s theory in that woman that appear in a sexual way in a music video is satisfying the male ego along with women being an image to be looked at. This is shown in the second half of the video where the woman is dressed only in lingerie and exposed while dancing on a tableThe camera angle is at eye level although doesn’t match the eyes of the woman but this can be attributed to being the the viewing pleasure of men. Editing is used to show that the scene is moving quickly and adds pace to the song, the speed could also indicate excitement. The colour red is used to show that the scene is sensual and is commonly attributed to sex. This is common in videos such as this, with the members of the band being all male and women appearing in the video to sexualise the music video and thus the song. 

     The first time the woman appears in the video, there is a certain degree of arrogance and confidence within her surroundings. The first half of the video focuses on that the female figure is a hinderance to the men in the video rather than the woman being objectified and sexualised. This is where the video differs from conventions of Laura Mulvey’s ‘Male Gaze’ theory in that the woman isn’t there to simply be looked at for sexual or social reasons but rather the opposite where the woman is looked upon with respect, fear or being shown to be superior. Towards the end of the video, the music video differs from the conventions mentioned in the ‘Male Gaze’ theory. The narrative of the video takes a turn towards the end when the woman in the video is revealed as a police officer. This can be seen as figure of authority, a figure of power and a male dominated profession. 

Moby - Be The One - Music Video Analysis

Moby - Be The One.pdf

Moby Website Analysis

Moby Website.pdf

Lady Gaga Album Cover Analysis

Lady Gaga ARTPOP Album.pdf

A2 Media Studies - Introduction

This is my Media Studies blog for A2 Media Studies. The focus of the blog will be music videos and on here I will post updates, work on video analysis, website analysis and progress through producing my own music video.